Hootsuite
Hootsuite · For marketers

Know your
audience.

The most important thing about social isn't the post. It's the person on the other side. Meet them, understand them, speak to them — and the rest of your social takes care of itself.

Hootsuite dashboard with scheduled posts, analytics, and composer
30-day free trial · no credit card Privacy · Terms
MCP Run Hootsuite from Claude, ChatGPT, or any MCP client. Connect MCP →
Meet your audience

3,218 people.

Each dot is a real person. Hover the bigger ones.

0
followers
PK
Priya Kaushik @priya.k · SMM at acme · following 2y 4m
47posts liked
12comments
23story replies
Aug '23first seen
What they've actually said on your posts
  • "Owly's my spirit animal 🦉" on "5 social tools that don't suck" · 6 months ago
  • "We switched from Sprout yesterday — this is why →" on your MCP launch · 3 days ago
Social media marketers 18,200 people · 35% of your audience

The core. Social leads and marketing managers at SaaS companies. They save your carousels and send them to their team.

  • TypicalSocial leads · marketing managers · growth teams
  • How they engageSave more than like · tactical comments · Tue–Thu mornings
  • What works for themPractical carousels, benchmarks, "here's what we tried"
Reading your audience…
  • Pulling your last 100 posts
  • Mapping 52,400 followers
  • Clustering by behaviour
  • Listening to 2,840 recent comments
✓Saved
Almost there — connect a social account to schedule this.
Workspace ready.   Intelligence is live.
Demo data. Connect your social networks to see your actual peak windows. →
Plan · Apr 21 — 27 · your week

Your week. Your way.

We've read when they're online. Draft anything, anywhere — or ignore us completely. Nothing publishes until you approve it.

Demo data. Connect your social networks to see your actual patterns. →
Insights · here's what's working

Here's what's working.

What's landing

Agencies 68% Marketers 54% Creators 31% Fans 22%
saves per 1,000 impressions · last 30 days
When to post

Tuesday mornings are your window.

Your audience shows up hardest Tue–Thu, 8–10am. Friday and weekends are quiet — that's fine, treat them as optional.

M
T
W
T
F
S
S
Darker = more active. Friday is your big gap.
What your captions do

Posts that ask get saved.

Your top 5 posts this month opened with a question. Your bottom 3 opened with a launch. Ask, don't announce.

Questions
2.1×
Statements
1.0×
Launches
0.4×
What to post more of

Photos are punching up.

Your three best posts this month were plain photos — not carousels, not reels. Something's working there. Try a few more.

Photos
3.4×
Carousels
2.2×
Reels
1.0×
Is your growth healthy?

Your new followers stick around.

People who followed you in the last 30 days are engaging at 1.8× the rate of drive-by follows. That's healthy growth, not vanity.

30 days agonew follows
1.8× engagement
Fanssticky
Hootsuite keeps watching. We'll flag changes in your weekly report.
Demo personas. Connect your social networks to generate personas from your real audience. →
Meet your audience · brand personas, generated

Four personas, built from your data.

Hootsuite clustered 50,881 engagements into these four archetypes. Share them with your team, print them, pin them to the wall. We're still syncing — deeper insights populate within 24 hours and sharpen over time.

Fans The True Believer
7,902
Emotional driverBelonging · "I was here first"
Engagement pattern3× daily stories · 184 likes / month
Peak hoursEvenings · 7–10 PM local
DemographicsGathering data
Purchase intentGathering data
Wants
  • Milestones to celebrate
  • Behind-the-scenes
  • Being mentioned
Avoids
  • Hard sells
  • Gated content
Social media marketers The Team Sharer
16,238
Emotional driverCompetence · "I found this first"
Engagement patternSaves carousels · forwards to team
Peak hoursWeekday mornings · 9–11 AM
Content formatCarousels > Reels (2.1× save rate)
Company sizeGathering data
Wants
  • Tactical frameworks
  • Save-worthy carousels
  • Templates
Avoids
  • Fluff without takeaways
  • Self-promotion
Agency leaders The Pattern Hunter
14,074
Emotional driverAuthority · "I see it before clients do"
Engagement patternEarly-morning saves · 68% save rate
Peak hoursTuesday 7–9 AM · save-to-share
Agency sizeGathering data
Client industriesGathering data
Wants
  • Benchmark data
  • Trend signals
  • Proof, not opinion
Avoids
  • Vibes-based claims
  • Anecdote-only posts
Creators & solopreneurs The Building-in-Public Crowd
12,559
Emotional driverCamaraderie · "me too"
Engagement patternLong DMs · replies with stories
Peak hoursMidday · 1–3 PM break-window
StageGathering data
Tool stackGathering data
Wants
  • Honest process posts
  • Mistakes + learnings
  • Failed-version energy
Avoids
  • Polished launches
  • Success theater

Hootsuite is currently syncing and retrieving data from your social networks. Insights will populate within 24 hours and continue to sharpen over time as your audience engages.

Demo reports. Connect your social networks to receive reports on your real audience. →
Reports · tell us what matters

What do you want to know about?

We'll package what you pick into a recurring digest. Skip anything you don't care about — you can always add it back later.

01 · What to track
02 · Who to focus on
03 · How deep
04 · How often
05 · Where to send it
Takes under 2 minutes · we'll ping you when they're ready

Building your first report.

We're pulling the signals you picked, comparing against the last 90 days, and writing you a clean summary. This takes about 90 seconds.

We'll notify you via email when it's ready.
  • Reading your last 90 days of engagement
  • Clustering signals against your focus audiences
  • Generating executive summary & recommendations
  • Formatting and routing to your inbox
Prototype · Max Rutherford × Claude Code

Let's talk.

Send your feedback to

Draft scheduled · in your demo

Want to see your actual audience?

Connect your social networks and we'll replace this demo with your real people, your clusters, and your best-time windows.

Connect your accounts.

Read-only by default. Disconnect any time.

We never see your password. Disconnect in one click.
Category · live

Three competitors, side by side.

Post frequency, average engagement, growth. This one works without connecting anything — we pull it from public data. Connect your own accounts and you appear here too.

Competitor benchmarking table with post frequency, engagement, and growth
Account Posts / wk Avg eng. Growth
Pillpop 12 187 ↑ 15%
Pillpop UK 9 142 ↓ 2%
Goodrx 18 421 ↑ 32%
This view works now. Connect a network to add yourself to the comparison.

Once you connect, your own post cadence, engagement, and growth show up alongside — and we'll tell you where you're winning or losing ground.

OwlyAI · preview

Three drafts on a Spring launch.

Here's what OwlyAI produces out of the box. Short, medium, long — each a different tone. These are generic samples. When you connect, every draft gets rewritten in your voice.

v1 · short · 124 charspunchy
"Spring drop is live. We rebuilt the one you all said was too stiff. Links in comments — tell me what you think."
v2 · medium · 218 charswarm
"Every piece in this Spring collection started as a thing one of you said didn't work. We listened. Fit's cleaner, fabric breathes, and the price didn't move. Out today. Review it like you did the last one."
v3 · long · in your voiceyours
Locked until you connect. We'll match your last 100 posts — cadence, hooks, punctuation, the way you open.
Connect Instagram, X, or LinkedIn to unlock your voice.

Connecting pulls your last 100 posts so OwlyAI learns how you actually write. Every draft reads the way you'd write it — not a generic tone model.

Best time · preview

Platform averages for apparel brands.

This is what the average apparel audience looks like on Instagram, worldwide. When you connect your network, we replace this with your actual audience — down to the minute.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
8a
9a
12p
3p
7p
Thu · 9:14am
2.3×
Fri · 12:30pm
1.9×
Tue · 9:00am
1.7×
Connect a network to see your audience's windows.

Once you connect, we stop guessing from category averages and start measuring when your followers actually open their phones. Refined every hour.

MCP · Beta

Run Hootsuite from your LLM.

The Hootsuite MCP exposes drafting, scheduling, listening, and analytics as tools your AI can call. One command to install — no steps to click through.

01

Install into Claude Desktop

One command adds Hootsuite as an MCP server. Your token is scoped to this workspace.

$ npx @hootsuite/mcp install
02

Or paste this config anywhere MCP runs

Drop into claude_desktop_config.json, ChatGPT Actions, or any MCP-compatible runtime.

// MCP config { "mcpServers": { "hootsuite": { "command": "npx", "args": ["-y", "@hootsuite/mcp"], "env": { "HOOTSUITE_TOKEN": "hsk_live_a1b2…c9d0" } } } }
03

Works with every major LLM

CClaude GChatGPT GGemini PPerplexity >_Claude Code
04

14 tools your AI gets, instantly

hootsuite.search_mentions
hootsuite.get_sentiment
hootsuite.get_competitor_sov
hootsuite.get_audience_stats
hootsuite.get_best_time
hootsuite.draft_post
hootsuite.schedule
hootsuite.list_inbox